UNDERSTAND
Research that converses
- Market research
- Brand health tracking
- Brand awareness & perception
- NPS & satisfaction
- Churn & retention-driver research
- Concept and price testing
KRU is an AI engine that holds conversations with your customers, candidates, and partners at scale — to understand what they think and get things done.
One engine for market research, brand health, NPS, recruiting, promotions, and more — on WhatsApp and more channels.
OPERATE
Operations that convert
- Recruiting & onboarding
- Promotions with confirmed acknowledgment
- Retail order intake
- Secure document collection
For retail, gig platforms, logistics, staffing, clinics, and financial services
How it works
- 1
Configure the campaign
Define the goal, tone, and rules. No new code — one template, many use cases.
- 2
KRU converses toward the goal
The engine holds useful, honest, step-by-step conversations on WhatsApp and more channels.
- 3
The goal is verified, never assumed
A confirmation contract ensures the outcome is real and auditable.
- 4
Every outcome becomes insight
Won or lost, every conversation feeds reports that improve the next campaign.
What makes KRU different
- Goals verified, never assumed
- Every conversation generates evidence and diagnostics
- Truthful by design, with instant opt-out
- Minimal data and secure routing
- Human handoff when requested
Conversations that convert, listen, and learn.
Book a demo and see how KRU can work in your business.
Book a demo