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KRU

One engine, two tracks

KRU is a configurable conversational AI engine. Each solution is a campaign with distinct goals, rules, and flows — not a separate product or new code.

Understand

KRU Research

Conversational market research projects: concept testing, price perception, churn studies, and exploratory segmentation.

  • Questionnaires that adapt to answers
  • Automatic follow-up on the why
  • Verbatims and structured findings
  • Reports with prioritized recommendations
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KRU Brand

Continuous brand health tracking: awareness, consideration, perception, and attribute association over time.

  • Recurring measurement with consistent methodology
  • Wave-over-wave trends
  • Alerts on brand health drops
  • Verbatims that explain movement
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KRU Pulse

Ongoing listening: NPS, satisfaction check-ins, and retention drivers with customers, drivers, and partners.

  • NPS and satisfaction check-ins
  • Day-in-the-life research with operators
  • Retention-driver discovery
  • Actionable qualitative insights
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Operate

KRU Recruit

Turn frontline and gig leads into onboarded workers.

  • Qualification and trust-building
  • Step-by-step document collection
  • In-person appointment booking
  • Smart 8-day follow-up
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KRU Engage

Send promotions and confirm they were understood — not just received.

  • Announcements with comprehension confirmation
  • Verifiable acknowledgment
  • Follow-up for non-responders
  • Acknowledgment logging
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KRU Orders

Receive retail orders conversationally.

  • Guided order intake
  • Product and quantity confirmation
  • Order goal verification
  • Handoff to existing systems
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KRU Docs

Collect documents securely, with transparency and strict rules.

  • Only configured documents requested
  • Purpose explained for each document
  • Secure routing per client instructions
  • Never requests passwords, bank numbers, or PINs
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KRU Insights

Diagnostics that separate offer problems from messaging problems — included with every solution.

  • Funnel quantification and drop rates
  • Blocker distribution with verbatims
  • Evidence-backed recommendations
  • Included with every solution
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Every solution includes

  • Goal verification
  • Per-region compliance configuration
  • Human handoff
  • Opt-out handling
  • KRU Insights diagnostics