Frequently asked questions

KRU is an AI engine that holds conversations with your customers, candidates, and partners at scale — to understand what they think and get things done. Each use case — market research, brand health, NPS, recruiting, orders, documents — is a campaign configuration, not custom development.

We operate on WhatsApp and more channels. WhatsApp is where we have the most depth today; ask us about the channel your operation needs.

Yes. KRU runs conversational studies with structured deliverables: verbatims, prioritized findings, and actionable reports. It offers qualitative depth at quantitative scale. It doesn't replace every methodology — it complements and deepens where a traditional survey falls short.

A survey asks the same questions of everyone; KRU adapts the flow to each answer, follows up on the why, and captures verbatims in context. Traditional surveys often get brief answers; a conversation gets the why behind the number.

Recurring conversational measurement in waves: awareness (unaided and aided), consideration, perception, and attribute association. Each wave uses the same methodology to compare trends and flag movement, with verbatims that explain the change.

From the client's own bases, with proper consent, or audiences the client provides. KRU does not sell panels or third-party lists — we work with people your operation already has the right to contact.

A chatbot answers questions; KRU drives conversations toward a verifiable goal. A broadcast tool sends mass messages; KRU listens, adapts the flow, and confirms outcomes. Every conversation — won or lost — generates a structured record for diagnostics.

We use confirmation contracts: a goal is marked complete only when there's verifiable evidence per your campaign rules — not because someone said yes. The verification type depends on the goal (document received, appointment booked, order confirmed, etc.).

It's always honored. The engine detects the request and triggers immediate handoff per your configured rules — whether notifying your team, pausing the conversation, or providing a direct contact.

Yes. KRU is designed to be truthful: no inflated offers, no fake urgency or invented social proof. If someone seriously asks whether they're talking to an automated system, the engine answers honestly.

We collect only what's needed for the campaign goal, with transparency about each data point's purpose. Documents are routed through secure channels per your instructions. We never request passwords, bank account numbers, PINs, or verification codes.

With any phrasing — "stop", "don't message me", "unsubscribe". Opt-out is instant and permanent for that person in that campaign.

It's configuration, not code. Most campaigns launch in days, not months. Exact timing depends on goal complexity, required documents, and needed integrations.

Funnels with drop rates, blocker distribution with conversation verbatims, per-lead post-mortems, and prioritized recommendations that distinguish offer problems from messaging problems.

Retail, gig platforms, logistics, staffing, clinics, financial services, and any operation where conversations with leads, workers, customers, or partners drive outcomes.

We don't publish pricing on the site. Each implementation depends on volume, complexity, and the solutions you need. Book a demo and we'll prepare a proposal.